How Agile Marketing Can Make a Huge Difference for Your Business

How Agile Marketing Can Make a Huge Difference for Your Business
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Date:
December 14, 2021

The marketing function plays an important role in the growth of businesses of all sizes. In today’s internet age, businesses have several tools for attending to customer needs and scaling market conditions. Despite all these available resources, many companies seek to market high-value projects in an effective way for optimal business outcomes. And that’s where agile marketing comes in. Here are some ways this type of marketing can make a huge difference for your business.

Growth

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Many marketing circles, especially startups, have adopted agile methods to leverage marketing efforts for growth. Research shows that about 51 percent of modern marketers opt for agile marketing for increased speed. About 98 percent of businesses using agile marketing principles enjoy significant levels of success. This level of incremental delivery can be a great way for businesses to gain an advantage over competitors and enjoy consistent growth.

Productivity

Productivity is one of the key characteristics and indicators for thriving businesses. Productivity in marketing can mean a lot of things including conversions in a given time, ROI-worthy campaigns, optimum visibility, etc. Achieving productive results for a marketing team is easier said than done. A lot of the time, businesses using traditional ways compared to the agile method experience major hurdles in ensuring productivity. Marketing industry experts reveal the agile model to be two times more productive than traditional marketing. About 58 percent of agile marketers say that agile principles generate significantly improved and productive marketing results.

Sensitive to Change

Changes in trends, customer needs, and tools are a mainstay in the general marketing environment. Every marketing organization needs to stay on high alert anticipating these changes and building capacity to perform in multiple work environments. Agile marketing favors clear goals and indicators for every agile team member to facilitate individual tasks in the right direction. With enough clarity, your agile marketing team can find it easier to add modification inputs to a set amount of work in times of any small change.

Instead of a static plan with closed specifics, the agile model gives room for adaptation as teams discover new items and factors that can hamper productivity. Another effective way for businesses to reap the resilience benefit of this marketing is through hard data. Leveraging data allows agile teams to model, experiment, and test results, ensuring they rightly fit customer expectations. The best way to manage a rapidly changing environment is data management. It allows agile marketing teams to identify an obstacle or external interruption in real-time for active solutions.

Efficient Monitoring

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Agile marketing implementation builds on the Kanban system of project management. The Kanban team is usually a small team handling one work item at a time. Often, the first step in an agile marketing workflow is to facilitate a daily stand-up meeting. Daily stand-ups bring all units in the team structure up to speed with the current stage of work.

In the long run, this byte-sized way of working makes it easy to measure multiple inputs and assess a team’s productivity. Agile disciplines in marketing also favor openness and unique culture of transparency. Every activity is recorded, and every result is monitored with dashboard metrics that ensure continuous improvement throughout a particular project.

Collaboration

Marketing involves a great deal of knowledge work which thrives best with teamwork. The agile process favors cross-functional collaboration with teams from multiple backgrounds providing unique insights for a full-circle understanding of every marketing problem and its fitting solution. Cross-functional teams can leverage diverse insights to ensure better work throughout a marketing organization’s hierarchy. Also, one of the main components of every agile team structure is frequent feedback. Agile marketing embraces failure, learning from feedback, and optimizing processes for iterative improvement.

Written By
VP, Director of Client Engagement

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Justin Henderson
VP, Director of Client Engagement

Known as a purveyor of big ideas, Carrie has fueled visibility and growth for brands from leadership seats at a roster of highly regarded agencies. Her innovative thinking and strategic mindset distinguished her career at Publicis.Sapient/Rosetta, OMNICOM Group’s GO! Experience Design, MullenLowe Group (a subsidiary of the Interpublic Group of Companies) and Brownstein Group.

In more than 20 years of shaping strategy and seeking the aha moment, Carrie has worked with brands from Nabisco to Samsung Appliances. She spearheaded Frank About Women, a marketing-to-women consultancy of MullenLowe. This initiative offered a proprietary approach to counseling global companies on gender-savvy brand strategies and revitalization programs.

Carrie guides our agency’s Client Engagement team, working closely with Connections, Creative, Delivery and Insights leaders to develop and implement inspired marketing solutions that spring from big ideas and evidence a deep appreciation for better performing work. Her comprehensive knowledge and killer instincts translate to creative solutions that earn awards and results as well as the trust of her clients.

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